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Prepaid Is Key For Winning Future Bank Customers And Credit Union Members - White Paper

Prepaid Is Key For Winning Future Bank Customers And Credit Union Members -...

Learn how prepaid programs can help financial institutions gain market share among millennials, the unbanked and the underbanked.

Unsure if a prepaid card program makes sense for your FI?

Here are 3 primary reasons to include prepaid cards in your strategic planning:

  1. Financial institution customers and members are already using prepaid cards, which means they have a financial services need that may be going unmet by their home institution.
  2. The millennial generation has adopted prepaid as a financial services tool, and this threatens to displace traditional accounts and the institutions that offer them.
  3. Prepaid cards have become a competitive tool for banks and other companies that want to provide financial services that could threaten traditional institutions.

Download this Mercator white paper to better understand the business case for prepaid cards and to find helpful tips for building a strategic approach with this offering.